It’s translation that communicates the hidden meanings and elicits the same emotional response in the target audience as the original does.
It gives the translator more freedom to capitalise on their intimate knowledge of their language and target market.
It means we can get creative and produce copy or content that really speaks to the reader and isn’t constrained by the ties of the original text.
The message you’re trying to convey still gets across loud and clear, just in a way that resonates a little better with your target audience.
We’re transcreation specialists, taking your words, ideas and brief and turning them into the perfect copy, tailored to your purposes.
Did you know that…
“rarely or never” buy from English-only websites
on content designed that’s locally targeted
prefer to read product descriptions in their own language
As professional Portuguese language experts, we’re hardly impartial, but we’re also the very best people to tell you all about exactly why translating your ecommerce content into Portuguese could be the best thing you’ve ever done for your business.
Portugal has been going from strength to strength for years now, meaning residents have increasing disposable income that they want to spend with brands who make the effort to interact with them in their language.
Essentially, if you want to sell your products to the Portuguese market, there are laws in force that require any documentation related to use, guarantees and security translated into Portuguese.
Some people try and appeal to Portuguese consumers with copy written in Brazilian Portuguese, but the two are so different that that tactic will rarely succeed. Targeting the Portuguese market specifically will pay dividends.
We’re die-hard language nerds and believe all languages are equally beautiful. But we only translate into our mother tongue: European Portuguese. How else could we convey your original message in a way that seamlessly blends into the Portuguese market?
We love technologie but our translations are done by humans for humans. We do use the most advance tools at our disposal to assure productivity, accuracy and consistency, but the final product will boast a seductive human touch that creates loyal customers.
When we’re not translating, you’ll find us with our noses buried in books, magazines, blogs and videos about the subject fields which we specialize in. That’s how we always stay up to date with the latest trends and terms used in each industry.
If you’re ready to start your transcreation project, get in touch.
We’ll be happy to answer any questions and explain more about our process.