So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware of the fact that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]
Why you shouldn’t (just) translate your website
You might have been a little surprised to come across this title on my blog. After all, as you probably already know, I am (amongst other things) a professional translator. So, you’d be quite within your rights to wonder why I’m telling you not to translate your website. But I’m not saying that you shouldn’t […]