As is true for so many of us, when I started my freelance career in 2015 I had no idea what the future would bring. But I hoped that, if nothing else, it would allow me to grow. To grow as both a professional and as a person, by experimenting, learning from my mistakes, making […]
What languages should you translate your content into?
So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware of the fact that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]
8 (not so obvious) things you should translate for your business
So, you’ve made the hugely sensible decision to translate your content into another language. You understand that people are far more likely to place their trust in you, and hand over their money, if you speak their native language. A lot of businesses tick the translation box by simply translating their most obvious content, like […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]