With its miles of stunning coastline and picture-postcard cities, towns and villages, Portugal is the perfect holiday destination. But it’s so much more than that. It’s a fantastic place to live. And it’s an excellent place to do business. Here are some interesting facts to help you understand a bit more about this small but […]
Expand your business into a new market in 2022 with localization
Table of Contents Thinking about expanding your business into one or more new international markets? Expanding into a new market certainly offers many opportunities (see below) – provided you do it successfully. And that means localising your content properly rather than relying on English as the global lingua franca. Because though consumers may be open […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]
Portuguese around the world
Portuguese is a language with a fascinating history, and an intriguing present. A surprising amount of people don’t realise just how widely spoken Portuguese is, thinking that the language begins and ends at the borders of Portugal and Brazil. They’re often amazed to learn that there are sizeable Portuguese-speaking (Lusophone) populations on every continent (I […]