Table of Contents Thinking about expanding your business into one or more new international markets? Expanding into a new market certainly offers many opportunities (see below) – provided you do it successfully. And that means localising your content properly rather than relying on English as the global lingua franca. Because though consumers may be open […]
8 (not so obvious) things you should translate for your business
Table of Contents So you’ve made the excellent decision to translate your content into another language. Congratulations! It’s a great first step to international success, since people are far more likely to place their trust in you, and hand over their money, if you speak to them in their own language. But what do you […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]
Writing for translation: The importance of the original text
Table of Contents Many people don’t realise that when it comes to translation, the raw material – the original (source) text – has a huge impact on the finished product. A lower quality text will be harder and take longer to translate than a high-quality one. Seems logical, right? But there’s more to it than […]