Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]
Portuguese around the world
Portuguese is a language with a fascinating history, and an intriguing present. A surprising amount of people don’t realise just how widely spoken Portuguese is, thinking that the language begins and ends at the borders of Portugal and Brazil. They’re often amazed to learn that there are sizeable Portuguese-speaking (Lusophone) populations on every continent (I […]
Different needs, different services
When looking for a language service provider, it is useful to know some terminology in order to state your requirements and expectations clearly. This will save you time and money. So here are some terms you might want to get familiar with before contacting a language service provider. Translation: If you have written texts in […]
Brazilian Portuguese: what’s the difference after all?
One of the most common misconceptions about languages is concerning language variants. American and British English, European and Latin American Spanish are some examples. Portuguese is no exception and it is not unusual for people to believe one version is adequate to all Portuguese-speaking countries (Angola, Brazil, Cape Verde, Guinea-Bissau, Mozambique, Portugal, and São […]