So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware of the fact that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]
The next level: is your business ready to expand into a new market?
If you’re reading this, then things with your business are probably going pretty well. Whether you sell goods or services, once you reach a certain stage with your local and national sales then it’s only natural that you should start to look beyond your borders and wonder what business opportunities might be out there, just […]
8 (not so obvious) things you should translate for your business
So, you’ve made the hugely sensible decision to translate your content into another language. You understand that people are far more likely to place their trust in you, and hand over their money, if you speak their native language. A lot of businesses tick the translation box by simply translating their most obvious content, like […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]
Writing for translation: The importance of the original text
When it comes to translation, most people don’t stop and think about how much of an impact the raw material has on the finished product. It’s only when you become familiar with the industry and its challenges that you realise how much of a difference the quality of the original text makes to the time […]