Table of Contents So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]
Why you shouldn’t (just) translate your website
Table of Contents We’re not saying that you shouldn’t create a version of your website in a foreign language. Quite the opposite, in fact. As long as they all make sense for your business, then we’d even go as far as saying ‘the more languages, the better’. What we are saying is that it might […]
Expand your business into a new market in 2022 with localization
Table of Contents Thinking about expanding your business into one or more new international markets? Expanding into a new market certainly offers many opportunities (see below) – provided you do it successfully. And that means localising your content properly rather than relying on English as the global lingua franca. Because though consumers may be open […]
8 (not so obvious) things you should translate for your business
Table of Contents So you’ve made the excellent decision to translate your content into another language. Congratulations! It’s a great first step to international success, since people are far more likely to place their trust in you, and hand over their money, if you speak to them in their own language. But what do you […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]