So, you’ve made the hugely sensible decision to translate your content into another language. You understand that people are far more likely to place their trust in you, and hand over their money, if you speak their native language. A lot of businesses tick the translation box by simply translating their most obvious content, like […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]
Why should you translate your brand’s content into Portuguese?
If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]
Writing for translation: The importance of the original text
When it comes to translation, most people don’t stop and think about how much of an impact the raw material has on the finished product. It’s only when you become familiar with the industry and its challenges that you realise how much of a difference the quality of the original text makes to the time […]
How to create a style guide for your brand
‘Style to be good must be clear. Clearness is secured by using words that are current and ordinary.’ Aristotle A style guide is a set of standards for writing and designing documents for a specific publication, organization, or field. It helps you write clear, consistent content for your organization across teams and channels. This way, […]