I’m a firm believer in the power of a good solid personal brand. And even though I’m terrible at maintaining a distinctive look (I can’t go three months without drastically changing my hair), I make an effort to assure my online presence is updated accordingly. That means I’ve worked my way through quite a few […]
How to create a style guide for your brand
‘Style to be good must be clear. Clearness is secured by using words that are current and ordinary.’ Aristotle A style guide is a set of standards for writing and designing documents for a specific publication, organization, or field. It helps you write clear, consistent content for your organization across teams and channels. This way, […]
How to Speak Translator: Writing Project Descriptions
So, you need something translated. If you’ve never dealt with a freelance translator before, it’s entirely natural that you have very little idea of what that translator might need to know before they can tell you how much your project is going to cost. As a freelancer with over a decade of experiences, I’ve received […]
The Importance of Spending Money to Make Money
How much of the money that comes into your business do you reinvest back into it? If you’re running your own show then it can be incredibly tempting to cut corners and take the DIY approach for all kinds of aspects of the behind-the-scenes of your business, from your marketing to your finances. When you’re […]