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My 6-step recipe to a professional photoshoot

By Teresa Sousa

I’m a firm believer in the power of a good solid personal brand. And even though I’m terrible at maintaining a distinctive look (I can’t go three months without drastically changing my hair), I make an effort to assure my online presence is updated accordingly. That means I’ve worked my way through quite a few […]

Filed Under: I am a translator Tagged With: branding, career, Freelancing, inbound marketing, resources for translators, translation

How to create a style guide for your brand

By Teresa Sousa

Table of Contents What is a content style guide, and why is it important? A content style guide is a document that outlines how an organisation or brand should communicate. It helps you keep your messaging and tone of voice consistent across teams and platforms.  Content style guides allow you to present a unified vision […]

Filed Under: I need a translator Tagged With: branding, content marketing, content strategy, creative translation, multilingual content, portuguese, translation

How to speak translator: writing a project description

By Teresa Sousa

So, you need something translated. If it’s your first time working with a translator, then it’s understandable that you won’t know what a translator needs to know. As a translator with over a decade of experience, I’ve received a lot of project descriptions and briefs in my time. Some have been excellent. Others have left […]

Filed Under: I need a translator Tagged With: branding, business, content, content marketing, creative translation, Freelancing, inbound marketing, translation, writing, writing for your business

The Importance of Spending Money to Make Money

By Teresa Sousa

How much of the money that comes into your business do you reinvest back into it? If you’re running your own show then it can be incredibly tempting to cut corners and take the DIY approach for all kinds of aspects of the behind-the-scenes of your business, from your marketing to your finances. When you’re […]

Filed Under: I need a translator Tagged With: branding, business, content marketing, Freelancing, marketing, translation

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