I’m a firm believer in the power of a good solid personal brand. And even though I’m terrible at maintaining a distinctive look (I can’t go three months without drastically changing my hair), I make an effort to assure my online presence is updated accordingly. That means I’ve worked my way through quite a few […]
How to create a style guide for your brand
Table of Contents What is a content style guide, and why is it important? A content style guide is a document that outlines how an organisation or brand should communicate. It helps you keep your messaging and tone of voice consistent across teams and platforms. Content style guides allow you to present a unified vision […]
How to speak translator: writing a project description
So, you need something translated. If it’s your first time working with a translator, then it’s understandable that you won’t know what a translator needs to know. As a translator with over a decade of experience, I’ve received a lot of project descriptions and briefs in my time. Some have been excellent. Others have left […]
The Importance of Spending Money to Make Money
How much of the money that comes into your business do you reinvest back into it? If you’re running your own show then it can be incredibly tempting to cut corners and take the DIY approach for all kinds of aspects of the behind-the-scenes of your business, from your marketing to your finances. When you’re […]