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What languages should you translate your content into?

By Teresa Sousa

Table of Contents So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]

Filed Under: I need a translator Tagged With: business, content marketing, content strategy, internationalization, translation, website translation

Discover Portugal through 12 fascinating facts

By Teresa Sousa

With its miles of stunning coastline and picture-postcard cities, towns and villages, Portugal is the perfect holiday destination. But it’s so much more than that.  It’s a fantastic place to live. And it’s an excellent place to do business. Here are some interesting facts to help you understand a bit more about this small but […]

Filed Under: I need a translator Tagged With: business, internationalization, portugal, portuguese, portuguese market

Why you shouldn’t (just) translate your website

By Teresa Sousa

Table of Contents We’re not saying that you shouldn’t create a version of your website in a foreign language. Quite the opposite, in fact. As long as they all make sense for your business, then we’d even go as far as saying ‘the more languages, the better’. What we are saying is that it might […]

Filed Under: I need a translator Tagged With: content marketing, internationalization, marketing, SEO, website translation

Expand your business into a new market in 2022 with localization

By Teresa Sousa

Table of Contents Thinking about expanding your business into one or more new international markets? Expanding into a new market certainly offers many opportunities (see below) – provided you do it successfully. And that means localising your content properly rather than relying on English as the global lingua franca. Because though consumers may be open […]

Filed Under: I need a translator Tagged With: business, content marketing, content strategy, internationalization, multilingual content, portuguese, portuguese market

8 (not so obvious) things you should translate for your business

By Teresa Sousa

Table of Contents So you’ve made the excellent decision to translate your content into another language.  Congratulations! It’s a great first step to international success, since people are far more likely to place their trust in you, and hand over their money, if you speak to them in their own language. But what do you […]

Filed Under: I need a translator Tagged With: content marketing, content strategy, multilingual content, translation

9 interesting facts about the Portuguese consumer

By Teresa Sousa

Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]

Filed Under: I need a translator Tagged With: content marketing, featured, multilingual content, portuguese, portuguese market, translation

Why should you translate your brand’s content into Portuguese?

By Teresa Sousa

If you’re aiming to tap into the Portuguese market and you’ve been toying with the idea of having your brand’s content translated into European Portuguese, you’ll have been doing the sums and trying to figure out if it’ll really be worth the investment. Granted, as a professional Portuguese language expert, I’m hardly impartial, but I’m […]

Filed Under: I need a translator Tagged With: content marketing, content strategy, featured, multilingual content, portugal, portuguese, portuguese market, translation

My 6-step recipe to a professional photoshoot

By Teresa Sousa

I’m a firm believer in the power of a good solid personal brand. And even though I’m terrible at maintaining a distinctive look (I can’t go three months without drastically changing my hair), I make an effort to assure my online presence is updated accordingly. That means I’ve worked my way through quite a few […]

Filed Under: I am a translator Tagged With: branding, career, Freelancing, inbound marketing, resources for translators, translation

Writing for translation: The importance of the original text

By Teresa Sousa

Table of Contents Many people don’t realise that when it comes to translation, the raw material – the original (source) text – has a huge impact on the finished product.  A lower quality text will be harder and take longer to translate than a high-quality one. Seems logical, right? But there’s more to it than […]

Filed Under: I need a translator Tagged With: content marketing, content strategy, internationalization, multilingual content, portuguese, translation

How to create a style guide for your brand

By Teresa Sousa

Table of Contents What is a content style guide, and why is it important? A content style guide is a document that outlines how an organisation or brand should communicate. It helps you keep your messaging and tone of voice consistent across teams and platforms.  Content style guides allow you to present a unified vision […]

Filed Under: I need a translator Tagged With: branding, content marketing, content strategy, creative translation, multilingual content, portuguese, translation

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Recent Posts

  • What languages should you translate your content into?
  • Discover Portugal through 12 fascinating facts
  • Why you shouldn’t (just) translate your website
  • Expand your business into a new market in 2022 with localization
  • 8 (not so obvious) things you should translate for your business

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