Expand your brand

Is it time for you to expand your brand?

Whether you sell goods or services, once you reach a certain stage with your local and national sales then it’s only natural that you should start to look beyond your borders and wonder what business opportunities might be out there, just waiting to be grabbed with both hands.

If you’re feeling a bit lost I have a free guide for you.
Just tell me where you’d like me to send it.

Is your business ready for the next level?

Expanding into a different market can offer a business all kinds of benefits, the most obvious being a boost in sales. Beyond just that, however, it can also grow your brand image, and means that you have a kind of insurance policy that should in theory protect you from being too badly affected by the fluctuations of your domestic economy. Think of it as not having all your eggs in one basket.

It’s also going to involve significant chunk of investment and will probably involve more than a few steep learning curves, so it’s important that you’re 100% sure that your business is ready for the leap before you take it. Then, you can face the challenge head on and enjoy the voyage of discovery, rather than being overwhelmed by it.

What you’ll find in this guide:

The most important...

factors to consider before expanding your business.

The cheapest and easiest...

ways to create a flawless multilingual content strategy.

The most commonly overlooked...

marketing materials you should adapt to your international target audience.

The little known...

tool that will take your brand's communication to the next level.

What people say

This is a really useful source! In past experiences, I've seen brands spend lots of time and money on launching in a market before researching it, or without the resources needed to maintain it long term. They believe that some initial pages (badly) translated is enough to suffice. I think your guide really helps brands think things through and decide on markets that will be best for them.

Joy Corkery Content Marketing Lead, Latana

No doubt about it, global expansion is a big deal. After all, you'll have to decide which international markets to enter, address and navigate cultural differences, translate and localize content, take into consideration global branding issues... the list never ends. I'd like to commend Teresa for creating a global expansion guide that's easy and interested to read, and that addresses many of the most important tasks to be addressed during this process. Two thumbs up!

Chris Raulf Founder & Global Digital Marketing and SEO Expert. Boulder SEO Marketing and CR Global digital Marketing

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