Have you ever been to Portugal? Let me guess. You loved it. I might be biased, but I have to admit that I’d judge you if you didn’t. After all, this relatively small country has miles of stunning coastlines and picture-postcard cities, towns and villages galore, making it the perfect holiday destination. But have you […]
Why you shouldn’t (just) translate your website
You might have been a little surprised to come across this title on my blog. After all, as you probably already know, I am (amongst other things) a professional translator. So, you’d be quite within your rights to wonder why I’m telling you not to translate your website. But I’m not saying that you shouldn’t […]
The next level: is your business ready to expand into a new market?
If you’re reading this, then things with your business are probably going pretty well. Whether you sell goods or services, once you reach a certain stage with your local and national sales then it’s only natural that you should start to look beyond your borders and wonder what business opportunities might be out there, just […]
8 (not so obvious) things you should translate for your business
So, you’ve made the hugely sensible decision to translate your content into another language. You understand that people are far more likely to place their trust in you, and hand over their money, if you speak their native language. A lot of businesses tick the translation box by simply translating their most obvious content, like […]
9 interesting facts about the Portuguese consumer
Whenever a business sets its sights on a new market, it needs to make sure that it has a good understanding of the consumers it’s going to be targeting, and what makes them tick. So, if your business is hoping to get a slice of the Portuguese action, then you’ll need to know exactly what […]