As is true for so many of us, when I started my freelance career in 2015 I had no idea what the future would bring. But I hoped that, if nothing else, it would allow me to grow. To grow as both a professional and as a person, by experimenting, learning from my mistakes, making […]
What languages should you translate your content into?
Table of Contents So, you’ve got a great website and a solid content strategy in place, and things are going well. But, recently, you’ve been becoming increasingly aware that only having your content available in one language might be severely limiting your reach. Say, for example, that your content is currently only in English. Well, […]
Discover Portugal through 12 fascinating facts
With its miles of stunning coastline and picture-postcard cities, towns and villages, Portugal is the perfect holiday destination. But it’s so much more than that. It’s a fantastic place to live. And it’s an excellent place to do business. Here are some interesting facts to help you understand a bit more about this small but […]
Why you shouldn’t (just) translate your website
Table of Contents We’re not saying that you shouldn’t create a version of your website in a foreign language. Quite the opposite, in fact. As long as they all make sense for your business, then we’d even go as far as saying ‘the more languages, the better’. What we are saying is that it might […]
Expand your business into a new market in 2022 with localization
Table of Contents Thinking about expanding your business into one or more new international markets? Expanding into a new market certainly offers many opportunities (see below) – provided you do it successfully. And that means localising your content properly rather than relying on English as the global lingua franca. Because though consumers may be open […]